Top myths mobile startups tell themselves about user acquisition

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So you’ve put in all the hard work. The long hours of development, testing, and planning your app’s launch are all behind you. Or maybe you’ve finally received seed funding or possibly just had a really successful Series A round. Congratulations! This is the time to start thinking about ramping up the growth of your startup. For most developers, that means one incredibly important task – user acquisition (UA). Despite how vitally important UA is, it’s remarkable how many incredibly smart developers leave this step till the very end – if at all. Some startups plan to just release their…

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