Microsoft rolls out the babies for its first Windows 10 ads

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Microsoft is leveraging the power of babies in its first Windows 10 ads. The company has produced five new ads, each using footage of children from across the globe gurgling, waddling, and gnawing on their feet as a voiceover explains that they will have an easier life because “these kids will grow up with Windows 10.”

“Imagine,” the voiceover says, against shots of children in remote villages, ice fields, and central London, “these kids won’t have to remember passwords, or obsess about security.” Another ad explains that the kids will be able to log in “with a smile,” but they don’t explain exactly why the kids won’t need to understand the concept of rudimentary online security, but they posit a future where “every screen is meant to…

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This post has already been read 117 times!