Meet Sweet: Hearst’s new straight-to-Snapchat publication

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You may have noticed a new channel pop up in Discover on Snapchat this week called Sweet. It’s prominently placed first in the list of Discover channels, alongside the likes of BuzzFeed, Refinery 29, Vice and National Geographic. It seems a little out of place — and until this week, it was virtually unheard of. Well, it’s not exactly beginners luck that Sweet seems to be getting attention and that its content looks very slick and professional for a newcomer – it’s the brainchild of a collaboration between Hearst Corporation and Snapchat itself. The new online-only publication can count Cosmopolitan,…

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