India’s Selfie Stamps Remind Mail Recipients You’re A Narcissist

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Stamp collectors in India are going to be upset to learn they have to collect 1.28 billion stamps if they want to have a full collection, now that the country is introducing selfie stamps for all.

India’s postal department says it will develop a “My Stamp” facility that will provide people the opportunity to upload personal photos and send them as stamps. The facility will open at Allahabad’s Head Post Office by the end of the year, The Times of India reports

“My Stamp” will include equipment that allows customers to take photos of themselves on the spot, but the personal stamp potential isn’t limited to selfies. People can supply their own photos, allowing them to create stamps with images like a beloved pet or company logo, according to Deccan Chronicle.

“The process is simple. A good photograph will be scanned to get it converted into a postage stamp. In case one does not have photos, then it will be clicked by the equipment on the spot,” R.N. Yadav, senior post master at the Allahabad’s Head Post Office, told The Times.

The postal department is already bringing in equipment for the initiative, DNA India reports.

India’s “My Stamp” initiative is part of an effort to revive the tradition of handwritten letters, as opposed to more modern forms of communication such as email and text, according to Tenuz

A 12-stamp sheet will go for 300 rupees ($4.54 U.S.).

While selfie stamps are not entirely new, this is the biggest step a country has taken to offer a personalized touch to postage stamps.

The Philippine Postal Corp. introduced selfie stamps in the Philippines at 12 tourist destinations last year, PhilStar reported, in an effort to compete with email. The number of letters being sent by post offices in that country is declining by 10 percent each year.

Bhutan has a selfie stamp program, though it’s specifically geared toward tourists, according to Tenuz.

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