Buick is bringing back the 24-hour test drive

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Buick is reviving the 24-hour test drive, offering would-be buyers the chance to leave their car at select dealers and exchange it for a Buick for a day. The company says it’s not trying to boost flagging sales with the promotion, but instead wants to restore confidence in the automaker’s brand. “It’s more of an image builder,” Henry Brown, a Buick dealer involved in the pilot for the promotion, told AutoNews. “Some people can’t believe that Buick has the confidence to send them out in a car without a salesperson sitting next to them to tell them how great the car is.”

This isn’t the first time US carmakers have used 24-hour test drives to attract customers. GM, which owns the Buick brand, offered a similar promotion in the early 2000s,…

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This post has already been read 346 times!