Apple’s new Watch ads picture the wearable as part of your everyday life

This post has already been read 268 times!

The Apple Watch launched in April, but it’s now October, and it’s still tricky to find a specific case where you’d really need to have one. Apple’s solution? Carpet-bomb potential Watch buyers with ideas. After six videos surfaced earlier this month, the company has produced seven new ads that highlight single use cases for the wearable, showing how the Watch can let you buy things on the move, check in for your flight, and help you get a kiss.

The Watch’s purchasing power is the subject of two of the 15-second ads. “Skate” shows a cabal of skateboarders against an orange backdrop, pausing from their kicking and pushing to buy a popsicle, using Apple Pay at an unseen register. “Play” shows a pianist checking an eBay auction for an…

Continue reading…

This post has already been read 268 times!